Eden Financial and Wealth Management

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+44 (0) 1908 583 883


Eden Financial and Wealth Management

+44 (0) 1908 583 883

our approach

Our Approach

Creating a professional financial planning strategy

We make sure we take the time to understand your needs, goals and preferences before we make any recommendations – this is the process we follow:

1. Your initial contact

We contact you to arrange a convenient time and place to meet.

We’ll require you to gather financial information in advance of our meeting. This will enable us to develop a clearer picture about your particular situation. To help us do this, we’ll need to see documents, including life assurance, mortgage, pension, savings, investments or bank statements. This is also an opportunity for you to outline the issues that you’d like to discuss.

2. Your review

We assess your current financial position and help identify your goals.

At your review, we provide information about our services and explain how we charge and the type of advice we offer. If there is anything you want to discuss, your review meeting is the perfect time to consider these other areas. We assess your assets and liabilities, discuss your objectives and priorities, and consider your attitude to risk.

3. Preparing our recommendations

Using the information we obtain from you, we develop a detailed financial plan.

We look at whether the financial plan will fit in with your lifetime goals and make sure you are comfortable with the timescale for implementing the plan. We research the market, review different products and providers, and follow up with the preparation of a document outlining a strategy tailored to your individual goals and circumstances.

4. Discussing our recommendations

We take you through our recommendations in detail.

We explain why we’ve chosen specific solutions and outline product features. Our goal is to ensure that you understand why we have recommended certain products or a particular advice strategy. We’ll also discuss the cost of any future work and explain how you can check on investment performance.

5. Implementing your plan

All the necessary product paperwork is completed and processed.

We make sure that all our recommendations to which you’ve agreed have been implemented. We’ll also liaise with your accountant or solicitor if appropriate.

6. Reviewing your plan

At this point, you’ll agree how often you want to review your plans.

The frequency and level of contact you have with us is up to you. It could be face-to-face meetings, over the phone or by email. If your circumstances change, we also need to know so that we can review what further changes your plan may require. These would typically cover life-changing events, including getting married, having a baby, a promotion or buying a new property – all events that may affect your finances and will require you to assess your financial planning strategy.

This process has to be underpinned by a joint commitment from both Eden Financial & Wealth Management and our clients in order to ensure the successful completion of their financial goals.

Financial News

Neil of Eden has been my financial adviser for a number of years advising me both personally and also through my business. Neil ensures that he has the full understanding of what I want to achieve and I find him extremely knowledgeable in all matters financial and trust him implicitly. Neil is extremely approachable and I now consider more than my adviser but a friend who I can rely on.

Peter Critchley

Pietro has been advising me for many years in respect of my personal pensions and the investments connected with them. During the time of our close involvement he has always provided me with excellent proactive advice. I have recommended his services to a number of my clients also.

David T Andrews

Eden Financial (and Neil Brown in particular) have provided me with excellent personal financial advice of a very high technical standard. As a result, I have no hesitation in recommending Neil to my business clients. Neil gives me great comfort that he has both my own and my clients best interests in mind at all times.

Richard Feakins

I have been a client Neil of Eden for the last 6 years. His professionalism and holistic client entered approach is second to none. I have had no hesitation in recommending Neil to my friends, family and colleagues who have equally been as satisfied.

Dr Bipin Patel

Neil, who has been my financial adviser for me and my family for many years, is a extremely knowledgeable, loyal, and very extremely trustworthy person. His advice is very easy to understand and to follow,including any complicated matters. He even helped me to complete probate for me when my mother passed away. He also takes his work very seriously, and his always taking exams to be up to date with his profession, which I admire him for. Nothing is too much trouble for him, and I would gladly recommend anyone to him, knowing that they would get the correct advice and help from a friendly and professional person.

Mr Keith Bowler

We, as a business and myself personally have worked with and been supported by Deepak in relation to the company pensions since early 2013.Firstly working for CRA Group then at Eden. He has always provided good, clear, honest advice in a calm and understandable manner. He is very responsive and knowledgeable and has a good manner with new entrants to our pension scheme, some of whom may need a bit more assistance than others. We are also working with Deepak to assist to ensure we meet auto-enrolment requirements. I would happily recommend him as a pensions advisor.

Alistair Johnston

Jim Deery has advised and worked with me and my wife over many years on our mortgage, insurances and pensions and the advice we have received has been well researched, positive and has been explained in a concise and easily understandable way. I would have no hesitation in recommending Jim to others, he is such a pleasure to work with.

Ian Davies

Pietro was truly a star. His advice was clear and helpful in every aspect. He was confident in his product knowledge and explained everything so that we felt comfortable with the choices we made. Whenever we contacted him he always took his time with us and nothing was too much trouble. We are very pleased with the products that Pietro introduced us too and will gladly carry on taking his advice. Thank you Pietro!

Frank Car

Pietro has a very relaxed and professional approach to providing financial advice. He probes your life plans, priorities and attitude to risk very carefully and then suggests investment options that fit with your profile. He never pushes for quick decisions and leaves it up to you to make decisions in your own time. He takes great care to explain any charges before you make any commitments, and also checks to ensure you understand the nature of any investment.

Thomas Morrow

Gives a very full account of our options and is flexible on time. He communicates via all media that are convenient for us.

S Jackson

Pietro offers regular appointments and is generally easy to get hold of outside of these. He seems to be well aware of one's needs and where to look to try and meet them. His easy - going nature tends to put you at your ease when discussing - often - difficult matters.

David Gunns

Pietro always responds quickly to messages left and will make time to respond via email, phone call or home visit if possible irrespective of the fee structure you decide on for future review of your investment portfolio. He is approachable, professional and a pleasure to work with a positive 'can do' attitude to helping you make the right investment choices and resolving any queries you may have.

Mark Ciuro

Jim Deery, now working with Eden Financial & Wealth Management Ltd, has advised my wife and I, financially, for several years and we have always found the advice to be sound. His advice on our tracker mortgage before the credit crunch has saved us significant amounts of money. We would not hesitate to recommend him.

Michael Norton

After shopping around Pietro was the only financial adviser I felt I could trust with my finances. He has a wealth of experience as was able to simplify all the financial jargon for me and my partner. Would highly recommend.


During the many years we have known Mr Jim Deery, we have appreciated the personal, courteous and sound advice we have received in respect of our finances,  and are more than happy that he should continue to advise us.   

Mr & Mrs FJP

I first sought financial advice from Jim Deery in 1995 when I purchased my first house. Not only have I used him for every finacial transaction since then, I have also recommended him to family and friends, all of whom have also gone back to him time and time again. I cannot fault the service; meticulous, honest, well informed and incredibly patient.  I take it as a personal challenge to try to find a product better than the ones Jim has recommended; after 18 years I am yet to win!  

Paul & Cliona

I have had dealings regarding mortgages,  insurance advice etc for approx 8-9 years with Jim Deery from Eden financial services and have always been very pleased with his professionalism and impartial advice - I have recommended Jim and Eden to other friends and family who have also been very impressed.

Mrs PH

Pietro takes the time to try to completely understand what is required now, and in the medium and longer term. The reviews are considered and constructive with options being monitored against perceived projections, and modified after discussions on revised requires according to the results obtained over the preceding period.

Kevin Keysoe